There are two ways in which you can find out where the links are. com, you’ll see that our brand mentions are steadily increasing. A popular choice is Ahrefs’ Content Explorer. If you find new unlinked mentions, you often have the option of “claiming” unlinked brand mentions – usually by approaching the site owner and arranging to have a link added. You can probably find similar features and adjust processes I show to use whatever tools you subscribe to. You can be a little more “aggressive” by offering a “carrot”—perhaps a PDF of the post or a free email course. Learn more: A Simple Guide to Turning (Unlinked) Brand Mentions into Links. Lastly, from an SEO perspective, Google Alerts is incredibly helpful for link building by:How to find unlinked brand mentions manually using Google search operators. I use a ton of them: Majestic, AHREFS,SEMrush,. com, you’ll see that our brand mentions are steadily increasing. In Ahrefs you would go to the Keywords Explorer report. Enter any brand name and exclude results from the official site to see its popularity over time. Here are 10 quick SEO wins to apply and win the heart of your client. JustReachOut. This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Let's use Ahrefs. 3. This tool allows you to find mentions of anything on the web. First, you need to find your unlinked mentions. But these tasks represent just a small number of the ways our respondents use Ahrefs. How to do it. You can also use the Ahrefs Site Explorer to find broken links. Their prices range from $99-$999 per month, making it a premium tool. For outgoing unlinked mentions, let’s assume that the note we’re working on is 10 words long and we’re checking against the 99 other note names:Securing links from unlinked brand mentions (UBMs) has been an evergreen technique for link building. Moz – Yes, a 75% discount. If you’re having a hard time deciding between Ahrefs and Semrush, check out my detailed comparison guide. 3. Enter Your Search Phrase. Set up a free web-based tool. Backlinks have long been important for SEO. For example, a search with your keyword filtering out your domain results should give you a list of external domains mentioning your brand name. ) And considering that Majestic’s tool is 100% focused on links, this is a great value for anyone that’s on the hunt for a cheap link analysis tool. That’s called an unlinked brand mention. e. Search your topic and limit it to one article per domain, so you. Request indexing for your homepage. How to Quickly Find Unlinked Mentions and Build Links To Get Started. Add your brand name into the search bar and leave the drop down as ‘everywhere’. Enter any brand name and exclude results from the official site to see its popularity over time. I will also direct you in how to use outreach tool Pitchbox to automate your broken link building outreach campaign. The easiest way to find unlinked mentions involves using a tool like Ahrefs Content Explorer. Start by entering any keyword or phrase to search our database of over five billion webpages. For outreaching to these sites, we recommend you. Depending on your budget, you can use any media monitoring tool to find unlinked brand mentions and generate opportunities for backlinks. With backlink-building tools such as Ahrefs, prospecting is as easy as three steps: Find relevant websites open for link-building; Finding the web admin’s contact information; Contacting web admin’s and sending your link-building pitch; We’ve made an in-depth link prospecting guide using Ahrefs. Noindex. How to Look for Unlinked Brand Mentions Using Ahrefs’s Content Explorer. You can find these in a number of ways:Firstly, you can do a simple Google search for your brand name,. It’s one of the essential tools for SEO because it’s the only one that features search performance data straight from Google (although limited). The quickest way to do this is to enter your keyword in Keywords Explorer, scroll to the SERP overview, and then: Select which first-page results to include in the gap analysis. Find Their Contact Details. Reach out and ask them to include a link and mention it to your website. Find TOP-5 competitors in your industry using Ahrefs. 6. Increase your website’s traffic with the industry’s favorite SEO tool. Free bulk business address finder by domain name SEO tool! This free SEO tool allows you to paste in a list of domains, and find the corresponding business addresses and phone numbers. Just plug in different news, magazines and industry blogs with your brand name:That said, Ahrefs is also one of the top Moz alternatives for keyword research, technical site audits and competitor content analysis. To find unlinked mentions, you’ll need to run these results through a custom search with Screaming Frog SEO Spider or another tool. There’s tons of great tools out there to check backlinks, monitor backlinks and discover new links to your site. This will take you to a new page. However, these 4 ways to search for unlinked mentions will increase the total number of available link opportunities. Unlinked Brand Mentions; For that reason, we decided not to regurgitate everything in. Brand Monitoring (Finding Unlinked Mentions) Ahrefs backlink database is updated frequently, and you can see all incoming links in the link report. Once you’re on the tool, enter any topic and hit the search. It covers both internal links and backlinks, and only takes a couple of minutes to audit. , Last 30 days), Language, Only live. Use the Highlight unlinked filter, which highlights the pages that mention your brand but don’t have a backlink (unfortunately, the filter isn’t 100% accurate, but it’s a good start). Image source. com to find unlinked mentions. If you notice a page is using the wrong label, send the web admin a message to ask for a correction. Strategy #5: Find sponsorship opportunitiesTo find unlinked brand mentions: Start with doing a search for all your current existing unlinked mentions using a tool like ahrefs and reach out to all of those. How to Convert Unlinked Brand Mentions into Backlinks. Using tools with mention tracking features like: Mention. These five tactics are a surefire way to attract referring domains and boost. It’s a Chrome extension for a quick on-page link profile. If you’re unsure, leave this as the default “automatic. So if you can find an unlinked brand mention, you should link to your pages that are in desperate need of link juice. Enter your domain in cell A1 of the sheet labelled “Settings,” then paste the referring pages (from the Lost Backlinks report) into column A in the sheet labelled “Redirects. Find unlinked brand mentions and ask for a backlink, which we’re about to go into in more detail on precisely how you can do this using Ahrefs. Ahrefs can help you find these mentions, enabling you to reach out and request a link to your website, increasing your backlink profile. It’s great for connecting with link prospects across a variety of mediums. Step 1: Research. Brand news. Reverse image search tools like TinEye or Google Images can help find unlinked mentions of a brand and recover missing or broken links. Many people use it as well to find content ideas by searching what content performed well (in terms of social shares and. Next up, we need to run each page through the “ Site Explorer ” for a closer look at their backlink profile. Pursho 25/11/2022 Backlinks are gold—we all know that. Search for your brand name and exclude your website address. Ahrefs allows you to see the link strength, target URL, and anchor text for each backlink. Automate unlinked brand mentions search with Ahrefs; Using this approach, you’ll save dozens of hours and complete two tasks at once (finding and vetting domains in seconds). An effective tool for backlink outreach. For example, here’s a search I run every month to find mentions of Backlinko:Free access: With free access you will get to enter your brand terms, and domain to see how many sites in our index have mentions, and you can chose to pay to have our team turn those unlinked mentions into high quality branded anchor text. Backlinks are still a key ranking factor in 2021, yet link building and digital PR also remains one of the trickiest areas of the SEO mix when it comes to helping your website to rank effectively. Perhaps the most. The most significant disadvantage is its price. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. You can do this by running the following search in Ahrefs’ Web Explorer: [your brand] -outlinkdomain:[yourwebsite]. Update existing pages fo. If you’re not an Ahrefs user, then there are a couple of other tools you can use to find unlinked brand mentions. On the left-hand side menu, click on ‘Links’. One big factor in which tool is right for you is obviously pricing and what you get for your monthly subscription. First, you need to find your unlinked mentions. However, they’re often difficult to turn into links because there’s rarely an obvious or compelling pitch angle. How to use Content Explorer. articles, listicles), noting any unlinked mentions. It will show whether each final redirected URL contains a link back to your site. Finding all of your unlinked mentions can be pretty time consuming and complicated. Semrush – No special discount, but you can get a 16% discount on an annual subscription. Run a search for your brand. There are always new link building opportunities to explore. Two choices: You can either have a custom-designed template or get a generic one for free (or a couple of bucks for a premium one). Ahrefs’ Broken Link Building Tool . SEO PowerSuite Pricing Plans. Content Explorer > Enter your business or brand name. Key Takeaway: Unlinked brand mentions are important for SEO because they improve brand visibility and search engine rankings. On the left hand side click on “Organic Keywords”. Best for: SEO professionals who need to. Step 7: Email OutreachThis strategy works great because, with a gentle nudge, most site owners are happy to turn your unlinked mention into a link. Find Link Building Opportunities. My process involves just 4 steps: Step #1 – Search for broken links. Using Ahrefs’ Content Explorer. For example, our search found a mention of “SEO tips” in our list of SEO techniques:Find unlinked mentions of your brand. Content Explorer is just one useful tool in the Ahrefs suite of SEO research tools. Find Them with Content Explorer. #29. I had a very clear understanding of how an […]The main focus of this technique is trying to convert unlinked mentions to linked mentions. The person is already familiar with your brand so asking them to add a link to the mention is often enough to win the link. To find unlinked brand mentions: Create a Google Alert for your brand name; Search your brand name in. Turn the shower off. Choose how queries are matched using the dropdown options. The psychological concept of effort justification states that people tend to attribute a higher value to an outcome if they have put effort into it. When Google implemented its Penguin update, the algorithm targeted manipulative link-building tactics, making quality inbound links. Select “Everything” for broad notification coverage. In this module I’ll show you how to use Ahrefs to find targets for broken link building. Originally launched in 2011 as a backlink analysis tool, Ahrefs is now a SaaS-based tool that lets you conduct comprehensive SEO and backlink. Select one article per domain in Content Explorer. Here are a few that you can use: Broken link building: finding a broken link on someone else’s page and suggesting your own page as a replacement. Now let’s look at some actionable use cases. Once you are signed in, enter the domain name and search. Leveraging brand news as a link building strategy revolves around harnessing your company’s updates and announcements to earn backlinks from reputable sources. With that, we can move on to the next feature—the Content Explorer. Method 1. Not only does Site Explorer show you the site linking to. To find unlinked brand mentions, follow these step-by-step instructions: 1. Navigate to Ahrefs Content Explorer and type your brand name; choose «In content. Look for the best links. There are a number of different tools out there that can be used to help identify unlinked brand mentions, however Ahrefs is perhaps one of the most useful. – Both connected and unlinked mentions will be displayed in the list of. Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. Enter any brand name and exclude results from the official site to see its popularity over time. Mangools’s plans start at $49/month with big discounts if you pay yearly. You can do this by running the following search in Ahrefs’ Web Explorer: [your brand] -outlinkdomain:[yourwebsite]. Unlinked mentions are online mentions of your products or brand without a link to your site. OK. ”. 3. Choose how many results you want to see: “all results. Next, head to the Matching terms report. For example, here’s an unlinked mention for Audio. Export this data to a spreadsheet for further analysis. Once this has been applied,. The list of results will show both linked and unlinked mentions, so you’ll then need to make sure you’ve selected ‘highlight unlinked domains’ and add your website URL into the box. To find them, you can use advanced search modifiers on Google. Look for unlinked mentions of your brand and reach out to site managers to insert a link to your website. They include ranking and Fresh Web Explorer alerts (online mentions of your brand, a topic, unlinked mentions, or links to your competitors). – Ahrefs Broken Link Checker. It allows you to upload a list of websites and will find their contact information as well as automate the emails. There’s no secret club where only an elite few know how to get backlinks. Identify Unlinked Mentions. Some of the other use cases our respondents recommended—discussed in detail below—include finding featured snippet and guest posting opportunities, identifying technical SEO issues, and monitoring the internet for unlinked mentions, just to name a few. Use Google Search Console. it’s 99 searches, 1 search per other file. Some of the other use cases our respondents recommended—discussed in detail below—include finding featured snippet and guest posting opportunities, identifying technical SEO issues, and monitoring the internet for unlinked mentions, just to name a. How to find unlinked brand mentions using Ahrefs. You will need an Ahrefs subscription. Many link building strategies rely on a specific way to find outreach prospects. Guest blogging: writing a blog post for another website and getting a link back to your site in return. Finally, use Ahrefs Content Explorer to find unlinked brand mentions and reach out to the website owners to secure a link. After the trial is over, you can subscribe by paying $49 each month. Now scroll down to results and here you will find both linked and unlinked domains. “The next step is to simply reach out to a point of contact at that site and ask that the mention include a link to your—or. com -intitle:[your brand]Written by Si Quan Ong – SEO is a long-term game. Paste your competitor's URL in the URL field. First, head over to Google and find the top-ranking websites for the same keywords one of your pages is trying to rank for. Pick up the shampoo bottle. Use the “Content Explorer” tab to search for your brand name. 18. Finding unlinked mentions. Squeeze shampoo into your hand. Once you create such projects, the tool will gather web mentions that include them. Moz will send out emails based on your established campaigns. The list of results will show both linked and unlinked mentions, so you’ll then need to make sure you’ve selected ‘highlight unlinked domains’ and add your website URL into the box. In this article, I explain how to use the "world's largest index of live backlinks", Ahrefs, to find mentions for: - Company brands: The name of the company or parent company. Content Explorer. com -intitle:[your brand]Unlinked brand mentions have proven to be a, somewhat, timeless tool to securing highly contextual links. These are the sites that compete with you in the SERPs, on the whole. As I mentioned before, you need a tool that will support you. It promotes your business, improves brand awareness and even builds your email list. Interestingly enough, that tactic can bring SEO benefits too if the organization’s mentions are turned to links. Then create an outreach campaign to ask for a link, which should be easy enough—after all, they’re already mentioning you in their content. Using Ahrefs. said keyword. com -site:[yourwebsite]. The Link Building Tool helps you find opportunities to gain backlinks (links from other domains that direct to. Run a giveaway. ; You’ve found multiple matching keywords – You still need to choose one primary keyword. 2:24. , the. 2. com -site:[yourwebsite]. This is partly because when sites link to each other, it’s a good signal to Google that it’s not just you that vouches for your content, and therefore it should be available in the search engine results pages (SERPs). Unlinked mentions = Websites that mention but don’t link to you. However, before you can pitch them, you need to find them. Scan the QR code or copy the address below into your wallet to send some Bitcoin to keep RankTank free forever! Get this SEO tool for free! You can also Make a Copy of this Google Sheet SEO tool, help fix and improve it for others. Finding Link Opportunities with Ahrefs’ Alerts. Set up Google Alerts Start by setting up Google Alerts for your brand name and variations of it. This could include news, blog posts, books, videos, and more. Most of the biggest companies in the world rely on SOPs to keep things running smoothly. For example, we can track: AhrefsAhrefs released its Content Explorer tool in 2014 and an updated 2. Unlinked brand mentions. An indispensable asset for any search optimization strategy. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. To that end, you can use the Media Monitoring tool from Semrush App Center to find unlinked brand mentions. Here is a list of the best SEO tools to check backlinks and analyze the link profile that you can use in 2023. Simply put your site URL into Ahrefs Site Explorer, go to the “Backlinks” report, and click “Broken” to see the strongest broken backlinks of your website. The SHEIN brand has advertisements for more than 1,500 keywords:. Pro tip: Reach out to the sites with unlinked mentions to see if they'll link back to your site to secure more backlinks. Of all of its myriad features and dashboard, Ahrefs is renowned for its backlink data. Link reclamation: Includes unlinked brand mentions or unlinked thematic mentions (i. Reach out to them and ask the website owner to turn that mention into a backlink. It’s that simple – no time wasted, no headaches, 0% hard work. 7. In other words, they often find opportunities you’ve already taken advantage of. . Learn how to browse our 12+ billion pages content index. @patrickstox @ahrefs Link Reclamation – Unlinked Mentions Sometimes websites mention you but don’t link to you. You can look at the GV column (Global Volume) to gauge the popularity of the keyword (i. The key phrase here: “when done well. You will then get an email when Google finds new brand. Cara Mengecek Unlinked Brand Mention. Best for: Finding Unlinked Brand Mentions. The list of results will show both linked and unlinked mentions, so you’ll then need to make sure you’ve selected ‘highlight unlinked domains’ and add your website URL into the box. Those are wasted opportunities. Semrush – No special discount, but you can get a 16% discount on an annual subscription. #7: Suggest a Link from an Unlinked Mention. 3. 🔍 Content Explorer aiuta i copywriter ed i content marketer a trovare il contenuto più condiviso e ’linkato’. Content marketing specifically to generate links Also known as creating link bait, the goal is to create. In the search bar, add the appropriate search phrase using Google commands and operators. NOTE. Given that they’ve mentioned you, you have leverage for links by simply asking them. Ahrefs has a broken link checker tool that you can use to uncover dead links on websites in your niche. Creating and selling educational courses can be a lucrative business. Google unlinked mention brand names or keywords and collect them into. Hence, they get a lot of coverage from the media and partners. Here’s my favorite way of doing that using Ahrefs’ Keywords Explorer. Hit search, and then apply the “highlight unlinked mentions” filter. The Best Backlink Tools in 2023. Here’s an explanation of the type competitor “types”: 1. com -intitle:[your. Now it’s Time to Find Mentions. 2. You can do this by running the following search in Ahrefs’ Web Explorer: [your brand] -outlinkdomain:[yourwebsite]. Link building isn’t rocket science. By following their step-by-step approach,you can maximize the benefits of unlinked brand mentions and boost your search rankings. To find unlinked brand mentions, use the News Alerts. Using this method, restrict your results to English pages with a DR or 20+, and say these sites need a minimum organic traffic value of 50:Alerts How to use the Mentions alert. Whenever your brand is mentioned in a post, Google will send you an email and you can check that content for a link. Add any confirmed services to your initial list. Unlinked mentions are mentions of your brand, products, or services that don’t link to you. Ahrefs unlinked mentionsto find unlinked mentions and convert them into backlinks. Click “Open in” and choose “Content gap. 2. com. Pro tip: Reach out to the sites with unlinked mentions to see if they'll link back to your site to secure more backlinks. To identify unlinked brand mentions, consider using such tools as Ahrefs, SEMrush, or Brand24. Another way to find unlinked mentions is to use a tool like BuzzSumo or Mention. 1. Reason for mention. You can also monitor your competitors' mentions and niche-relevant keywords. C. However, you shouldn’t assume this makes them useless. Get more specific results using ahrefs’ Content. 4. Go to the “Paid Keywords” section. You can use Mention, Ahrefs, Semrush or Google reverse image search for image assets. Stay tuned. By leveraging the features and capabilities of Ahrefs, you can enhance your website's search engine optimization (SEO) efforts and achieve success in 2023 and beyond. 6. Now let’s look at some actionable use cases. com -intitle:[your brand]So, how do you find unlinked mentions in a sea of websites? There are several ways to do this type of link building tactic, but I’ll show you the most reliable and simple methods that have worked for us and our clients. Hit search, and then apply the “highlight unlinked mentions” filter. Find Q+A threads related to your content 14. Claiming Unlinked Mentions vs. 1. Free Rich Snippet Testing Tool. $500/sites: See two sites and the brand mentions and chose to approve or disapprove the placement. First, you need to find your unlinked mentions. Pricing: $99-$999 per month. – Ahrefs Free Keyword Generator. From updating pages for low-hanging fruit keywords and finding unlinked brand mentions, all the way to fixing critical technical issues—this report shows you SEO opportunities that can help you improve your website traffic and rankings. Ask Publishers to Link Your Unlinked Brand Mentions. Here are several effective methods to uncover these mentions: Conduct regular Google…Business, Economics, and Finance. Get more clicks on your top-ranking pages The title tag is one of the […]Not sure what to focus on to improve your website rankings? Here are 10 quick SEO wins to apply and win the heart of your client. Ahrefs, a leading SEO tool, has developed a comprehensive strategy for leveraging unlinked brand mentions to improve your SEO and overall online presence. Let’s use Diggity Marketing as an example: There are 87 mentions in total, which is manageable to review manually. Start by heading over to Alerts on the main menu. Use Ahrefs Webmaster Tools. Unlinked mentions have the potential to turn into valuable backlinks. Anyone can do it. Choose which languages and regions to look for mentions in. Once you have found a site that mentions but fails to link to your brand, you can reach out and request them to add a link to your website. Check their backlinks profiles and export into one Google sheet doc. Make sure to check the "highlight unlinked mentions" box to target new websites. Securing links from unlinked brand mentions (UBMs) has been an evergreen technique for link building. Two methods: Check if their homepage also has a “noindex” tag. Unlinked mentions occur when websites mention your brand or content but don’t link back to you. You could do a manual search if you wanted, however we wouldn’t personally recommend it as it would take a really long time! SEMrush: In the ‘brand monitoring’ section. Link reclamation is finding unlinked mentions and textual references to your site without a link or broken links and replacing them with updated URLs. Set up multiple Google Alerts for all your brand-related terms. Choose In content from the dropdown. Link Building Tool. If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. – Put the name of your company in the search field and select “everywhere” from the drop-down menu. Choose a source for your alerts: web; blogs; news; etc. You can then export these links into a . Premium plans start at $82/month, billed annually. Finding unlinked mentions is easy, but you will need a tool like Ahrefs to do it quickly/2. Use a keyword research tool . Skyscraper technique = Websites that link to inferior articles. You can even find unlinked mentions and get site contact information of your competitors' websites. com -site:[yourwebsite]. But Ahrefs can track your rankings across millions of keywords that we have in our database, then notify you when we see any notable changes in their positions. For example, if you search for mentions of “Ahrefs” and exclude results from ahrefs. There are many components to Ahrefs, and by design just as many uses for nearly any SEO purpose, from technical SEO, to link building, to content marketing. Find unlinked mentions and ask for a backlink. ” To find your brand’s unlinked mentions, choose “Brand. By that, I mean they’re not just competing with you for one or two search terms, they’re competing with you for many search terms across many pages. Create friction. That said, the one downside of using search operators to find internal link opportunities is that they don’t distinguish between linked and unlinked mentions. 1. You’ll get a list of all the pages that mention your keyword. Find relevant and high-quality link prospects. Click Highlight unlinked and enter your domain name. I also set the maximum word count to 1000 to find low-content. Google Search Console. Find featured snippet opportunities 3. You can also use Ahrefs to find Quora posts where you can promote your content. You can improve domain rating by using Ahrefs to find unlinked mentions and unlinked brand mentions. Unlinked brand mentions have proven to be a, somewhat, timeless tool to securing highly contextual links. While you can manually attempt to get a link on all these websites, the optimal strategy is to prioritize the most authoritative websites. The Ahrefs strategy for leveraging unlinked brand mentions. 3. Check out our comparison of the best image. Look for unlinked mentions of your organization (and turn them into links) Nonprofits and charities commonly use PR. Reclaim Unlinked Mentions. Broken link building involves three simple steps: Find a relevant broken link on a website; Create something similar to the broken resource; Ask anyone linking to the dead resource to instead link to your working resource. Use these methods to find the main topic for your content. Log into your Ahrefs account and go to ‘Content Explorer. Pick a content format. Six ways to find unlinked brand. Update existing pages for low-hanging fruit keywords 2. First, you need to find your unlinked mentions. Let’s take a look at an example of how this process may work. Although Google may give value to a mention even if it is unlinked, links provide a greater amount of search engine optimization (SEO) value. Get a sentiment analysis. Use this information to create the type of content people love linking to. To find unlinked brand mentions: Start with doing a search for all your current existing unlinked mentions using a tool like ahrefs and reach out to all of those. Key Points Unlinked Mentions can help you acquire new links - if other authors mention your brand in their blogs, they're more likely to link back to you in future. Traditionally, SEOs would only search for UBMs for the…10 M New pages Every 24 hours, we update metrics for 300 M Pages Filter by SEO and social metrics to identify proven ideas for your next marketing campaign. Especially after reading through this guide and seeing the extensive usage that the tool offers at the same price point for your blog. ,. Find unlinked mentions and ask for a backlink. January 18, 2023 ・ 8 min read I have a powerful tip for you. g. First, you need to find your unlinked mentions. My personal favorite is SEMrush. » Set up filters: Published (e. Finding unlinked brand mentions with Google Search. Use a tool like Ahrefs to dig into which sites are mentioning your brand. SEMrush’s backlink analysis feature is basic, but it does offer some unique features that Ahrefs doesn’t have. Apart from the particular mentions of your brand, you can also use this strategy to find relevant keywords’ mentions that can be turned into linked mentions to your content. net; Ahrefs; Google Alerts; Outreach Template (for unlinked brand mentions): Subject: Hey [First Name] – Thanks for mentioning [Your Site] Hey [First Name], First off, thank you for mentioning [Your Brand] on your article on [Topic]: [insert URL of the content that. Screenshot: Ahrefs Content Explorer . Image source: Ahrefs Ideal for: Professional SEOs and owners of small to large websites G2 score: 4. Restore lost link equity from broken backlinks If there are broken pages with backlinks on your website, that link equity is wasted. “Instead of running pages or sites through an SEO tool to find 404s, you can use Ahrefs’ broken link building feature to search the entire web for keywords. Browse through the brand mentions, and look for unlinked mentions:2. Now let’s look at some actionable use cases. Sidenote. If you're strictly against paid link building, you will like this approach because you most likely won't have to pay for them! I've been preaching this sine 2018 at least, but unlinked brand mentions are only one part of6. You can reclaim the value of the link. Here are several tools and techniques you can use to effectively find unlinked brand mentions: Google Search: Conduct regular Google searches using your brand name enclosed in quotation marks, like “Your Brand Name. But if you already have a product to sell, you can actually use courses as a marketing tool. Set up Google Alerts Start by setting up Google Alerts for your brand name and variations of it. A campaign for social media would take a different approach. Tool #3: Ahrefs.